What makes a great social media manager?
Resist the urge to hand off social media (i.e. marketing) to the intern or the youngest person on staff. Because social media is just one channel in a larger communications picture, it’s too important to give to someone simply because they grew up taking selfies and typing with their thumbs.
Here’s what makes a great social media manager:
Curiosity. About everything – what’s going on in the world, in the office, in the industry, with customers and donors, all of it.
Big-Picture Perspective. Sees social media as one spoke in the very important marketing wheel.
Experience. Because social media is so public, immediate, and irretrievable, good judgment is essential. One ill-advised tweet can take you down.
Strategic Thinking. Knows the organization’s long- and short-term goals and plans content accordingly.
Organization. Has tools in place to curate content on strategic subjects and to stay on task.
Creativity. The ability to see the possibilities, to ask “What if?” A great social media manager will find what’s interesting to the audience, or make it so.
Education. Nothing will kill a company’s image faster than bad grammar and spelling.
Technical Skills. A good working knowledge of HTML and CSS is helpful. PhotoShop abilities, too. Images are king.
What would you add to this list?
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