What makes a great social media manager?

Posted by on January 7, 2015 in Marketing, Social Media | 0 comments

great social media manager

Resist the urge to hand off social media (i.e. marketing) to the intern or the youngest person on staff. Because social media is just one channel in a larger communications picture, it’s too important to give to someone simply because they grew up taking selfies and typing with their thumbs.

Here’s what makes a great social media manager:

Curiosity. About everything – what’s going on in the world, in the office, in the industry, with customers and donors, all of it.

Big-Picture Perspective. Sees social media as one spoke in the very important marketing wheel.

Experience. Because social media is so public, immediate, and irretrievable, good judgment is essential. One ill-advised tweet can take you down.

Strategic Thinking. Knows the organization’s long- and short-term goals and plans content accordingly.

Organization. Has tools in place to curate content on strategic subjects and to stay on task.

Creativity. The ability to see the possibilities, to ask “What if?” A great social media manager will find what’s interesting to the audience, or make it so.

Education. Nothing will kill a company’s image faster than bad grammar and spelling.

Technical Skills. A good working knowledge of HTML and CSS is helpful. PhotoShop abilities, too. Images are king.

What would you add to this list?

If you found this post useful, share it with your audience.

Kim Phillips is a marketer, artist and teacher who helps companies of all sizes reach their audiences with creative branding, social media, websites, content management, email marketing, and direct mail. She is based in Nashville, Tennessee.

Contact Me | Facebook Twitter @LucidKim | LinkedIn  | Google+  

tweet button  this post

Lucid Marketing can help you make your marketing the best it can be. Call us today at 615.829.0772 or click here to send an email.

Copyright Notice: The contents of this site are copyrighted by Lucid Marketing, all rights reserved. Republication by permission only, with a link back and the source of the republication clearly noted. Excerpts, commentary, and fair use applications should be accompanied by a link back to the original content on this site.

 

Print Friendly

Leave a Comment

Your email address will not be published. Required fields are marked *