How much is too much on Twitter?

Posted by on February 5, 2015 in Content management, Marketing, Social Media | 0 comments

how often to tweet

If you’re wondering if it’s possible to post too often on Twitter, it sort of depends. If you’re a celebrity with a ton of fans, nothing seems to be too much. Even for businesses, it takes being really obnoxious for people to unfollow. It’s just the nature of Twitter; the tweets wash over you in a gentle stream, easy to ignore. That’s about to change.

Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. Any marketer paying any attention at all will up the ante on Twitter. There will likely be a torrent of tweets, and those tweeters had better make sure their tweets are strategic, relevant, well-tagged and creative. As the flow increases, the odds of your tweets getting noticed (on Twitter, at least) will decrease. You can use the “spray-and-pray” technique − sheer quantity − or you can actually be interesting.

Read the Bloomberg article here.

How will you up your Twitter game?

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Kim Phillips is a marketer, artist and teacher who helps companies of all sizes reach their audiences with creative branding, social media, websites, content management, email marketing, and direct mail. She is based in Nashville, Tennessee.

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