The Art of Social Media: Tips for Power Users – A Review
A Review of The Art of Social Media: Tips for Power Users
By Guy Kawasaki and Peg Fitzpatrick
The promotional copy for this new book about how to do social media right claims “no fluff,” and they mean it.
The Art of Social Media gets right down to business with practical direction on how to feed the content monster, repurpose your content for maximum effect, and finesse your posts from blogs to Facebook, Google+, Twitter and more.
I first encountered Peg Fitzpatrick a few years ago while writing for the 12Most.com blog she co-manages. Since that time, I have seen her everywhere—and I do mean everywhere—in social media. She is one of a handful of social media professionals I follow closely and absolutely trust. Guy Kawasaki, formerly of a little outfit called Apple, is the chief evangelist of Canva. Together, there isn’t much they don’t know about social media and content marketing.
The terms “evangelist” and “guru” are so overused that they have actually become objects of derision by professional marketers, and deservedly so. Those labels don’t apply here, because they have overtones of blind devotion to some kind of religion that is entirely about personal belief. Peg and Guy do have followers, but they earned them by being right. If you didn’t believe before that social media is a real marketing job, you’ll believe it now.
If I had any wishes at all for The Art of Social Media, they would be these: a few more paragraphs about the power of professional groups in social media, particularly on LinkedIn and on (yes) Facebook, and more detailed instructions for encouraging connections you already have to connect with you on social media. As you read this book, you’ll notice how often the importance of email is mentioned. Social media hasn’t replaced it; in fact, email supports social media efforts and helps you increase followers very directly within each platform. Also, it would be helpful to situate social media in its rightful place among other marketing communication channels like Adwords or even old-school tactics like direct mail. That might be in the sequel.
The Art of Social Media should be required reading for every social media professional or for any business owner who does his or her own social media. When you buy it, buy the Kindle version; it contains a wealth of links that take you straight to information in the examples. Like all good books, the reading is easy but it gives you a ton to think about. It may not take you two hours to read the text, but buckle your seatbelt and lay in a supply of coffee because it gives you lots to do.
P.S. If you’re interested in how to put together the best landing page ever, click here.
Disclaimer: This amount of gushing probably makes you wonder if I work for Peg or Guy; I don’t.
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