Social Media Community
The small town of Kingston Springs, Tennessee started a new market for farmers and artisans, to promote buying local goods. It put up a Facebook page, and the community rushed to support it. With only 3,500 or so residents, 600 people immediately “liked” the Facebook page by the time the first monthly market took place! They started with a solid logo and needed some extra promotion and branding to build upon the momentum begun by a dedicated group of volunteers, growers, and makers.
By the second-ever Kingston Springs Farmers & Artisan’s Market, the social media exposure for the market included:
- well-branded imagery
- custom tabs and notes for visitors and vendors
- a solid posting strategy
- frequent posts scheduled at optimum times
- reach increase of 139% ~ over 5,000 views in one week
- five-star rating
- listings on relevant websites
- inclusion in market-finder mobile apps
Lucid Marketing is proud to lend its social media expertise to a grass-roots effort like the Kingston Springs Farmers & Artisans Market. Using Facebook to get the word out is one of the very best uses of that platform, to create a true social media community. If you’d like to explore opportunities to create a social media community for your nonprofit or grass-roots effort, let us know.