How Facebook sees spam could change your Facebook posting strategy.

Posted by on April 21, 2014 in Content management, Facebook, Marketing | 0 comments

facebook posting strategy

Recently Facebook announced that it would limit the amount of spammy posts in Facebook feeds. It will be interesting to see if this reduces the like-farm posts that spread spam like wildfire on Facebook, the ones with a million likes from some page you never heard of.

But what about legitimate posts from businesses like yours and mine? 

When you ask, in a business page post, “Please like and share,” will Facebook consider that “like-baiting?” Here’s what Facebook for Business has to say:

“Like-baiting” is when a post explicitly asks News Feed readers to like, comment or share the post in order to garner additional distribution.

That’s pretty broad. You can read the rest of the announcement here. As always, the best Facebook posting strategy includes fresh, original content that engages your fan base. Easy, right?

If you need help with your Facebook posting strategy, give me a call. If this post was helpful, you can subscribe at the top of the page; please share with a colleague.

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