Facebook hashtags are a game-changer.
Editor’s Note: After a couple months with hashtags on Facebook, it turns out that using them actually hurts a post’s sharing. Turns out it wasn’t a game-changer as anticipated. Read more here. But it is proof positive that posts need to be written differently on different platforms. ~ September 6, 2013
Facebook users – that’d be 1.6 billion active ones a month – love to grumble about Facebook’s constant changes. For example, Facebook’s vaunted Graph Search, its search engine that attempts to keep people inside Facebook and off Google, is sometimes clunky and took months and months for some people to have access to it. Changes to Timeline are, by now, to be expected, and people don’t love that. Now comes Facebook Hashtags, and it looks to be very, very useful…more useful than Graph Search in some ways.
Before hashtags became operational on Facebook, people used them to be funny, as in: #thingsthatmakemecrazy. Those Facebook hashtags weren’t searchable, but now they are. (I even had one that I did to be funny turn up “live” after Facebook hashtags started working.) The question is, what words and phrases will people be searching for and using? Those are the hashtags you also want to create.
To regular Twitter users, all the hullaballo about Facebook hashtags will seem silly, because Twitter has always had them; other platforms, like Pinterest, have been using hashtags for a while. But it’s a big deal. Previously, there was no good way, inside of Facebook, to know what topics were trending and to be able to join those conversations. Now, you can. Want to know what’s being said about, say, the new movie Man of Steel? Just put the hashtag #manofsteel in the Facebook search box and shazzam! Whoever has hashtagged it, and what they said about it, will show up in the search results.
There are also customer service and reputation implications with Facebook hashtags. If someone mentions a company with a hashtag, those comments are aggregated in the hashtag search results, which could lead to some “piling on” of complaints. Or vice versa.
How will you use Facebook hashtags for your brand? CLICK TO TWEET.
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