How much is too much on Twitter?

How much is too much on Twitter?

If you’re wondering if it’s possible to post too often on Twitter, it sort of depends. If you’re a celebrity with a ton of fans, nothing seems to be too much. Even for businesses, it takes being really obnoxious for people to unfollow. It’s just the nature of Twitter; the tweets wash over you in a gentle stream, easy to ignore. That’s about to change. Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. Any marketer paying any attention at all will up the ante on Twitter. There will likely be a torrent of tweets, and those tweeters had better make sure their tweets are strategic, relevant, well-tagged and creative. As the flow increases, the odds of your tweets getting noticed (on Twitter, at least) will decrease. You can use the “spray-and-pray” technique − sheer quantity − or you can actually be interesting. Read the Bloomberg article here. How will you up your Twitter game? If you found this post useful, share it with your audience. Kim Phillips is a marketer, artist and teacher who helps companies of all sizes reach their audiences with creative branding, social media, websites, content management, email marketing, and direct mail. She is based in Nashville, Tennessee. Contact Me | Facebook | Twitter @LucidKim | LinkedIn  | Google+   Lucid Marketing can help you make your marketing the best it can be. Call us today at 615.829.0772 or click here to send an email. Copyright Notice: The contents of this site are copyrighted by Lucid Marketing, all rights reserved. Republication by permission only, with a link back and the source of the republication clearly noted. Excerpts, commentary, and fair use applications should be accompanied by a link back to the original content on this site....

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The Art of Social Media: Tips for Power Users – A Review

The Art of Social Media: Tips for Power Users – A Review

A Review of The Art of Social Media: Tips for Power Users By Guy Kawasaki and Peg Fitzpatrick The promotional copy for this new book about how to do social media right claims “no fluff,” and they mean it. The Art of Social Media gets right down to business with practical direction on how to feed the content monster, repurpose your content for maximum effect, and finesse your posts from blogs to Facebook, Google+, Twitter and more. I first encountered Peg Fitzpatrick a few years ago while writing for the 12Most.com blog she co-manages. Since that time, I have seen her everywhere—and I do mean everywhere—in social media. She is one of a handful of social media professionals I follow closely and absolutely trust. Guy Kawasaki, formerly of a little outfit called Apple, is the chief evangelist of Canva. Together, there isn’t much they don’t know about social media and content marketing. The terms “evangelist” and “guru” are so overused that they have actually become objects of derision by professional marketers, and deservedly so. Those labels don’t apply here, because they have overtones of blind devotion to some kind of religion that is entirely about personal belief. Peg and Guy  do have followers, but they earned them by being right. If you didn’t believe before that social media is a real marketing job, you’ll believe it now. If I had any wishes at all for The Art of Social Media, they would be these: a few more paragraphs about the power of professional groups in social media, particularly on LinkedIn and on (yes) Facebook, and more detailed instructions for encouraging connections you already have to connect with you on social media. As you read this book, you’ll notice how often the importance of email is mentioned. Social media hasn’t replaced it; in fact, email supports social media efforts and helps you increase followers very directly within each platform. Also, it would be helpful to situate social media in its rightful place among other marketing communication channels like Adwords or even old-school tactics like direct mail. That might be in the sequel. The Art of Social Media should be required reading for every social media professional or for any business owner who does his or her own social media. When you buy it, buy the Kindle version; it contains a wealth of links that take you straight to information in the examples. Like all good books, the reading is easy but it gives you a ton to think about. It may not take you two hours to read the text, but buckle your seatbelt and lay in a supply of coffee because it gives you lots to do. P.S. If...

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What makes a great social media manager?

What makes a great social media manager?

Resist the urge to hand off social media (i.e. marketing) to the intern or the youngest person on staff. Because social media is just one channel in a larger communications picture, it’s too important to give to someone simply because they grew up taking selfies and typing with their thumbs. Here’s what makes a great social media manager: Curiosity. About everything – what’s going on in the world, in the office, in the industry, with customers and donors, all of it. Big-Picture Perspective. Sees social media as one spoke in the very important marketing wheel. Experience. Because social media is so public, immediate, and irretrievable, good judgment is essential. One ill-advised tweet can take you down. Strategic Thinking. Knows the organization’s long- and short-term goals and plans content accordingly. Organization. Has tools in place to curate content on strategic subjects and to stay on task. Creativity. The ability to see the possibilities, to ask “What if?” A great social media manager will find what’s interesting to the audience, or make it so. Education. Nothing will kill a company’s image faster than bad grammar and spelling. Technical Skills. A good working knowledge of HTML and CSS is helpful. PhotoShop abilities, too. Images are king. What would you add to this list? If you found this post useful, share it with your audience. Kim Phillips is a marketer, artist and teacher who helps companies of all sizes reach their audiences with creative branding, social media, websites, content management, email marketing, and direct mail. She is based in Nashville, Tennessee. Contact Me | Facebook | Twitter @LucidKim | LinkedIn  | Google+     this post Lucid Marketing can help you make your marketing the best it can be. Call us today at 615.829.0772 or click here to send an email. Copyright Notice: The contents of this site are copyrighted by Lucid Marketing, all rights reserved. Republication by permission only, with a link back and the source of the republication clearly noted. Excerpts, commentary, and fair use applications should be accompanied by a link back to the original content on this site....

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The 30-day Facebook like fast: how it went.

The 30-day Facebook like fast: how it went.

In mid-August, I read a post by a blogger who decided to give up “liking” things on Facebook for two weeks; she found it to be helpful on a number of levels and felt it changed the content of her Facebook news feed. I decided to do the same experiment for 30 days, a sort of Facebook “like” fast. (I’ve never done a food diet in my life for more than 10 days, but I digress.) Why I did the Facebook like fast. Because I manage social media for clients, I’m on all the major platforms a lot, as in all of them day six days a week. Of all the major social media sites, Facebook seems to be the most pervasive, in size, scope and emotionality. LinkedIn is all business, Twitter is constant stream of short blurbs that just wash over you, Pinterest is eye-candy. But Facebook is about people, pets, politics and a whole lot more. The opportunities for toxic, gullible, infuriating and disgusting posts are rampant, and people take those opportunities. It’s a lifestyle. When people show their butts – something I’ve done myself, many times – it’s really public. And, Facebook’s algorithm magnifies the effect. What “liking” does. Scroll through your Facebook newsfeed, see something you agree with, hit “like” and keep moving. No biggie, right? Wrong. That “like” causes your friends to see whatever it was. They may not want to. And, many of the lurk-and-like types – people who never actually interact with Facebook friends but “like” every dad-gum thing they see – are filling up their friends’ feeds with their stuff. All the while, they get to feel that they have fulfilled some sort of social obligation. The other thing that “liking” on Facebook does is to let Facebook know that you want more of the things you are liking. Sounds good, right? Not necessarily. If you frequently “like” articles about cute dogs, Facebook’s algorithm will also feed you posts about animal rights, including animal abuse. You may not want images of maimed and starved puppies with your morning coffee. How I did the like fast. Not being one who “likes” everything, it was relatively easy to stop hitting the “like” button for everything I actually liked. I messed up and “liked” a few things due to lack of manual dexterity, especially on my phone, but only four or five times. Each time, I felt like someone in AA who took a drink without realizing it; shame and guilt washed over me. But I got over it and stayed on the “like” wagon. Instead of “liking” things, if I actually did appreciate a post, I’d make a comment, or share it. (PS. Facebook values those activities...

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Facebook to page managers: no more click-baiting.

Facebook to page managers: no more click-baiting.

There’s been a little tempest in a teapot the last few days over an announcement by Facebook that it is changing the priority it gives to certain kinds of posts in the news feed for users. Zuckerberg and Friends has decided that big photos with shortlinks to websites constitutes click-baiting; sometimes it does. So, it is giving less priority in its algorithm* to those kinds of “made you look” posts. The chatter among social media mavens is that Facebook’s announcement is as clear as mud, so let’s break it down a little bit.   What does Facebook mean by click-baiting in this case? Here’s an example. Instead of copying the URL from the link where this content appears, the page posted a large photo with a shortlink: It looks nice and clean, but Facebook spank. Now let’s look at one done the way Facebook prefers. In this case, the page copied the URL from an article found elsewhere on the web and pasted it into a status, which brought up this nice preview that gives a bit of a clue as to what the article is actually about: (Note that the page thoughtfully removed the long, hairy URL before actually posting.) So what’s the big deal? The good, the bad, the ugly, and the creepy. Facebook says that they are trying to cut down on link-baiting and I believe them. How many times have you been suckered into clicking on a photo that takes you to something that is spammy? So, that’s the good part of this. This move encourages pages to create high-quality content on their own websites, which they should be doing anyway. Now for the bad part: some websites don’t fetch up (or even have) attractive imagery to send to Facebook with a link. Some social media managers, including yours truly, have worked around that by snagging the image that goes with the post — or, if there is no image, finding one — and pasting an attractive shortlink with it. The shortlink still leads to quality content, it just looks better. Time to stop that. If your website doesn’t send over great-looking images with its links, time to get a better website. Otherwise, when people post links to it, those posts will be ugly and they probably will simply choose to post something else. Also, be very careful what words you use for your meta-data (what Google sees) if that becomes the headline to the preview. Now for the creepy part. Facebook will also monitor how much time people spend at the other website, the one linked to in the Facebook post. Read that again. That’s right. Facebook knows how much time you spend at the other...

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5 ways to turn down the Facebook noise.

5 ways to turn down the Facebook noise.

A constant refrain comes from users of Facebook: too much crap in my feed, too much noise on Facebook. Here are five things you can do to turn down the Facebook noise. 1. Turn off notifications. If you have them turned on, turn them off, and/or change what you get notified about. If you have them on, turn off the notification sound. That’s one less distraction. 2. Remove yourself from conversations. If you want to keep notifications on, but you get involved in a conversation you wish you hadn’t, you can turn it off. 3. Unfollow the person or page. This is the best, least-noticeable way to turn off someone who annoys you but you’d rather not unfriend. Like that nutty cousin from Michigan you never see. Or the person you do business with but can’t abide personally. 4. Unfriend the person or unlike the page. This is bridge-burning on the personal side. The person you unfriend won’t know it until they go looking, then they will probably be offended. On the business page side, they expect it (or should). 5. Block the person. If you get a troll, someone who hijacks your feed, won’t shut the hell up, or basically stalks you, block them. If they are seriously violating the terms of Facebook usage, you can report them. (Just not liking someone or violently disagreeing with their opinions isn’t reason to do that.) We’ve written before about how paring down your friend list substantially could make your Facebook news feed more relevant, because it will give Facebook less to find irrelevant on your behalf. If you haven’t interacted with someone in a long time, and you unfollow them and they never interact with you, will they miss you if you unfriend them? Proceed with caution. If you don’t want to do any of the above options, get used to all the wacky, weird, wonderful, wonder-why-they-don’t-have-a-life posts and comments from “friends” and friends of friends. Ultimately, social media is just that: social. If you go out in public in the real world, people are going to bore you, annoy you, entertain and delight you. Online, you can control what you encounter. If this post was helpful, you can subscribe at the top of the page; please share with a colleague. Contact Me | Facebook | Twitter @LucidKim | LinkedIn  | Google+     this post Lucid Marketing can help you make your marketing the best it can be. Call us today at 615.829.0772 or click here to send an email. Copyright Notice: The contents of this site are copyrighted by Lucid Marketing, all rights reserved. Republication by permission only, with a link back and the source of the republication clearly noted. Excerpts, commentary, and fair use applications should be accompanied by a link...

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