7 ways social media can help congregants connect.

Posted by on February 23, 2014 in Facebook, Marketing, Social Media | 0 comments

7 ways social media can help congregants connect.

Seems everyone is lamenting a decline in organized religion. A 2013 Pew research study found that a third of adults under age 30 claim no religious affiliation at all. That leaves preachers, administrators, membership and development directors searching for ways to engage people in their houses of worship and scrambling for dollars to keep the doors open. Sound familiar? If so, consider making better use of social media to help congregants connect with your institution. Here are 7 ways social medial can help congregants connect: 1. Set up a...

read more

How to Use LinkedIn Publishing

Posted by on February 22, 2014 in Blogging, Marketing, Publishing, Social Media | 0 comments

How to Use LinkedIn Publishing

Recently LinkedIn announced that it was offering LinkedIn Publishing to all users; previously, it had been open only to Influencers. The rollout is in stages, but you can apply for early access. Why publish on LinkedIn? Isn’t your own blog enough? Blogs are one of the best ways to appeal to search engines, and it’s always best to create your own content on your own site first. Otherwise, you run the risk of being a digital sharecropper.   LinkedIn Publishing offers an additional way to: reach a new audience establish your...

read more

A simple guide to using social media for customer service.

Posted by on February 20, 2014 in Marketing, Social Media | 0 comments

A simple guide to using social media for customer service.

Here’s the truth about using social media for customer service: you already are. People are vising your company Facebook page, your Twitter account, and your LinkedIn presence to see what kind of service you provide. Are there a bunch of complaints there, or do people seem happy with your service? When people comment, are all comments answered promptly? Are problems resolved in a satisfactory way? There are lots of places online you can find e-books, webinars, SlideShare decks and blog posts with titles like “A Complete Guide to...

read more

5 things you should know about Facebook by now.

Posted by on February 15, 2014 in Facebook, Marketing, Social Media | 0 comments

5 things you should know about Facebook by now.

Facebook, the social media platform we all use and love to complain about, changes constantly. But here are 5 things you should know about Facebook that probably won’t change. 1. You’re not the customer. Sad to say, but to Facebook, you’re basically a set of eyeballs. Facebook is a business, and their commodity is you. From a business standpoint, social media is more about the media part than the social part. 2. You don’t control what you see. Facebook limits posts, both from business pages and from your friends, in...

read more

5 things you can do about negative online reviews.

Posted by on February 3, 2014 in Facebook, Marketing, Online Community | 0 comments

5 things you can do about negative online reviews.

Aside from Yelp, TripAdvisor, and other online review sites, there are a myriad of other places online where your customers can leave reviews about you. Most the directory sites have a “social” function, and YouTube comments are wild and potentially viral. But the biggest, most public forum of all is Facebook. In fact, Facebook formalized the tendency for people to leave comments about companies when it recently added the star rating system. Why do people feel the need to leave negative online reviews on Facebook? It’s not...

read more

Without Further Adieu, Part 6

Posted by on February 2, 2014 in Marketing, Writing | 0 comments

Without Further Adieu, Part 6

The soul purpose of this post is to suggest that people who write really should read, so they don’t create hair-brained blogs and websites chalk-full of homophonic writing gaffes. When a particularly bad example of writing by ear was pointed out to one writer, who reeks havoc by creating mistake-laden posts at mock-10 speed, it didn’t phase him. Call me a neigh-sayer, but when I received my car tag renewal notice from the State of Tennessee, I nearly past away when I saw that it suggested I “add extra flare” with...

read more

Is Facebook trying to be Yelp with Facebook reviews?

Posted by on January 29, 2014 in Facebook, Marketing, Social Media | 0 comments

Is Facebook trying to be Yelp with Facebook reviews?

Facebook’s strategy is to keep users on the site as much of the day as possible. Graph Search, Facebook’s search function that is supposed to be easy, on-site access to the web, was an attempt to keep people from bouncing out to Google. They hooked up with Bing and hitched their wagon to the wrong star; web searches inside of Facebook are fairly terrible. In another attempt to keep people in the fold, Facebook started offering the ability for people to leave star ratings on business pages, similar to Yelp and other review sites....

read more

How to find free images on Google the right way.

Posted by on January 24, 2014 in Copyrights and trademarks, Marketing | 0 comments

How to find free images on Google the right way.

We’ve noted before that, when it comes to images, Google is a tool, not a gift from the Tooth Fairy. Some folks erroneously think, as one blogger did, that “if it’s on the internet, it must be free.” An online marketer for a pet store admitted in an open forum that he “doesn’t have time” to take his own pictures or research whether an image he sees online has an open license. So he steals them. Not only is this simply wrong, it can be expensive. Stock photos and professional photographers take their...

read more

How you’re helping to create Facebook spam.

Posted by on January 12, 2014 in Facebook, Marketing, Social Media | 0 comments

How you’re helping to create Facebook spam.

You know those pictures you see on Facebook that ask, “Do you remember this?” Not original photos posted by your friends, but pictures of incredibly common items with 1,357,876 likes, that want you to comment? Or the recipes with 987,654 shares? Or the ones that ask you to type something in and “watch what happens.” Or the most heinous of all, the ones that claim to support kids with cancer and what-not. Welcome to the “like farm.” When you like, comment, or share on a “like farm” post, you are...

read more

5 reasons you should schedule Facebook posts just about every time.

Posted by on January 9, 2014 in Facebook, Marketing, Social Media | 0 comments

5 reasons you should schedule Facebook posts just about every time.

There are some great reasons to schedule Facebook posts in advance on your business page, and not just when you plan to be on vacation. Efficiency. Some page managers have other responsibilities and don’t have time to live on Facebook 24/7. Schedule several posts at once and you’re done for a while. Spacing. Have you ever checked your Facebook stream to find that some business (or friend, but that’s another thing entirely) has posted 5 or 7 or 12 things all at once? It’s overkill and a waste of good content. Spread out...

read more