A little-known tool to help you clean up your Facebook feed.

Posted by on July 14, 2014 in Facebook, Marketing, Social Media | 0 comments

A little-known tool to help you clean up your Facebook feed.

The longer you’re on Facebook, the more friends you gather and the less you interact with some of them. Facebook’s algorithm limits posts you see from everyone, especially those you don’t interact with much. But if you want to fine-tune your newsfeed further, you can either go through the laborious task of putting each friend into a list, or you can use Facebook’s handy little Organize tool to further clean up your Facebook feed. Here’s how it looks: Of course, it does beg the question: if you don’t...

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The one secret to increasing Facebook reach that nobody talks about.

Posted by on June 26, 2014 in Facebook, Marketing, Social Media | 2 comments

The one secret to increasing Facebook reach that nobody talks about.

Social media marketers are sick to death of discussions about how to (try to) beat Facebook’s algorithm. Post reach has gone so low that some have either stopped posting altogether or have caved in to purchase Facebook advertising. Reach as low as 2% has been reported, making other channels look more appealing to marketers. We’ve tried everything: contests, apps, posting multiple images, video; even killer content sometimes falls flat. But there’s one secret to increasing Facebook reach that nobody talks about: homogeneity....

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Think you’ve got a copyright violation? What you can do.

Posted by on June 18, 2014 in Copyrights and trademarks, Marketing | 0 comments

Think you’ve got a copyright violation? What you can do.

In the yee-haw, Wild West online world, lots of people think if they see something on the internet, they can take it. They can, but that doesn’t make it legal. As the creator of original content, whether text or images, you possess a copyright the minute you create something. Enforcing that copyright is an entirely different matter. If you have registered your copyright, you can get a lawyer; it’s an expensive and lengthy process, and you may lose. The world of trademark and copyright law is murky. NPR covered the story of Eat...

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How to get more YouTube subscribers with Facebook.

Posted by on May 30, 2014 in Facebook, Marketing, Video | 0 comments

How to get more YouTube subscribers with Facebook.

Facebook has been testing a new tool that lets businesses with YouTube channels get more YouTube subscribers via Facebook. Since video is among the most popular kinds of content to share socially, consider starting your own YouTube channel. It can be used for so many things, from commercials to training videos to live streaming of events. Share your video on Facebook, and get people to connect with your brand both places. You can see the tool next to Like/Co0mment/Share in the image at left (click to enlarge). Here’s the video that was...

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Yay! I’m fired!

Posted by on May 29, 2014 in Marketing | 0 comments

Yay! I’m fired!

Or How to Stick Around If You Want To. Lots of us have gotten blown out during mergers; the 1990s were particularly noteworthy for mass firings. I was liberated from a major corporation (one of the majorest) after three years of consolidation and the introduction of a new culture so toxic that getting fired was a blessing. It led to a new career in a different field with nicer people and more personal growth than I would have ever gotten in the land of cubicles, business-line silos, and 3-day meetings. But if you like that sort of thing and...

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Tech support for dummies like me.

Posted by on May 23, 2014 in Marketing | 0 comments

Tech support for dummies like me.

People often say to me, “You’re so technical!” Flattering, but not exactly accurate. It’s true that I’m a little more adventurous with computer programs and the internet than some folks, but in reality, I could care less what goes on under the hood. And code, that is, anything in those frightening <HTML> brackets, makes me woozy. For the most part, what I have learned about my machine came from two things: 1) entering the workforce at the exact moment that computing went from mainframe to desktop...

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Is Facebook customer service a last resort for angry customers?

Posted by on May 20, 2014 in Facebook, Marketing, Social Media | 0 comments

Is Facebook customer service a last resort for angry customers?

No matter how good, or how bad, your company’s products and services are, your Facebook page is a de facto customer service channel. And it’s a very public one. Unhappy customers may go there to vent, but if it’s the only place they can go to do that, you’ve got troubles. Here are some ways you can keep the whole world from knowing that people think you suck. 1. Don’t give them much to complain about. Seems obvious, but quite a number of companies miss that. 2. Give them somewhere else to complain. Make sure your...

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Why you should have fewer Facebook friends.

Posted by on May 15, 2014 in Facebook, Marketing, Social Media | 0 comments

Why you should have fewer Facebook friends.

Slate Magazine recently published an interesting article (link below) about the great Facebook dilemma: to unfriend, or not to unfriend? We’ve all accepted friend requests like free beers at a keg party; with Facebook, the hangover goes on and on. Given the way that Facebook’s algorithm works, it may make sense to pare down your friend list. FB only shows you stuff from people you interact with most ~ if they showed you every post by every friend you’d lose your mind ~ so no problem having a gazillion friends, right? Maybe...

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An Instagram hack you probably never thought of.

Posted by on May 15, 2014 in Marketing, Social Media | 0 comments

An Instagram hack you probably never thought of.

It’s the nature of Instagram to encourage on-the-spot posts of photos from a mobile phone. For social media managers, this can be less than convenient. Wouldn’t it be nice if you could simply upload photos straight to Instagram from your desktop? It would, but you can’t. So, here’s a little Instagram hack you probably never thought of, step by step. 1. Drag a photo into your Dropbox folder on your desktop. Be sure you have both the Instagram app and Dropbox on your phone. 2. Go to your phone, and open the photo in your...

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Missing the boat on bank marketing?

Posted by on May 13, 2014 in Financial Services Marketing, Marketing, Social Media | 0 comments

Missing the boat on bank marketing?

There is arguably no industry that knows more information about its customers than the banking industry. That should mean that they are in the best position to market additional services to them. The truism that your customers are your best prospects is still true. Yet, most banks don’t use the information they already have to the best advantage. Some are stuck in service (i.e. reactive, rather than proactive) mode, others have outdated systems, and yet others are limited by their vision of what financial services really mean to the...

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