How to get more YouTube subscribers with Facebook.

Posted by on May 30, 2014 in Facebook, Marketing, Video | 0 comments

How to get more YouTube subscribers with Facebook.

Facebook has been testing a new tool that lets businesses with YouTube channels get more YouTube subscribers via Facebook. Since video is among the most popular kinds of content to share socially, consider starting your own YouTube channel. It can be used for so many things, from commercials to training videos to live streaming of events. Share your video on Facebook, and get people to connect with your brand both places. You can see the tool next to Like/Co0mment/Share in the image at left (click to enlarge). Here’s the video that was...

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Yay! I’m fired!

Posted by on May 29, 2014 in Marketing | 0 comments

Yay! I’m fired!

Or How to Stick Around If You Want To. Lots of us have gotten blown out during mergers; the 1990s were particularly noteworthy for mass firings. I was liberated from a major corporation (one of the majorest) after three years of consolidation and the introduction of a new culture so toxic that getting fired was a blessing. It led to a new career in a different field with nicer people and more personal growth than I would have ever gotten in the land of cubicles, business-line silos, and 3-day meetings. But if you like that sort of thing and...

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Tech support for dummies like me.

Posted by on May 23, 2014 in Marketing | 0 comments

Tech support for dummies like me.

People often say to me, “You’re so technical!” Flattering, but not exactly accurate. It’s true that I’m a little more adventurous with computer programs and the internet than some folks, but in reality, I could care less what goes on under the hood. And code, that is, anything in those frightening <HTML> brackets, makes me woozy. For the most part, what I have learned about my machine came from two things: 1) entering the workforce at the exact moment that computing went from mainframe to desktop...

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Is Facebook customer service a last resort for angry customers?

Posted by on May 20, 2014 in Facebook, Marketing, Social Media | 0 comments

Is Facebook customer service a last resort for angry customers?

No matter how good, or how bad, your company’s products and services are, your Facebook page is a de facto customer service channel. And it’s a very public one. Unhappy customers may go there to vent, but if it’s the only place they can go to do that, you’ve got troubles. Here are some ways you can keep the whole world from knowing that people think you suck. 1. Don’t give them much to complain about. Seems obvious, but quite a number of companies miss that. 2. Give them somewhere else to complain. Make sure your...

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Why you should have fewer Facebook friends.

Posted by on May 15, 2014 in Facebook, Marketing, Social Media | 0 comments

Why you should have fewer Facebook friends.

Slate Magazine recently published an interesting article (link below) about the great Facebook dilemma: to unfriend, or not to unfriend? We’ve all accepted friend requests like free beers at a keg party; with Facebook, the hangover goes on and on. Given the way that Facebook’s algorithm works, it may make sense to pare down your friend list. FB only shows you stuff from people you interact with most ~ if they showed you every post by every friend you’d lose your mind ~ so no problem having a gazillion friends, right? Maybe...

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An Instagram hack you probably never thought of.

Posted by on May 15, 2014 in Marketing, Social Media | 0 comments

An Instagram hack you probably never thought of.

It’s the nature of Instagram to encourage on-the-spot posts of photos from a mobile phone. For social media managers, this can be less than convenient. Wouldn’t it be nice if you could simply upload photos straight to Instagram from your desktop? It would, but you can’t. So, here’s a little Instagram hack you probably never thought of, step by step. 1. Drag a photo into your Dropbox folder on your desktop. Be sure you have both the Instagram app and Dropbox on your phone. 2. Go to your phone, and open the photo in your...

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Missing the boat on bank marketing?

Posted by on May 13, 2014 in Financial Services Marketing, Marketing, Social Media | 0 comments

Missing the boat on bank marketing?

There is arguably no industry that knows more information about its customers than the banking industry. That should mean that they are in the best position to market additional services to them. The truism that your customers are your best prospects is still true. Yet, most banks don’t use the information they already have to the best advantage. Some are stuck in service (i.e. reactive, rather than proactive) mode, others have outdated systems, and yet others are limited by their vision of what financial services really mean to the...

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8 ways to create website traffic with Pinterest.

Posted by on May 10, 2014 in Marketing, Social Media | 0 comments

8 ways to create website traffic with Pinterest.

If you’re using Pinterest for business ~ and you likely should be ~ there are some extra ways to create website traffic with Pinterest that you can easily do. Hashtags Pinterest allows hashtags, which helps people find topics. Use them (but not so many as to be annoying) to help direct people to a topic where they will find your pins. The key in creating useful hashtags is to choose keywords that people will actually search on. This seems incredibly obvious, but it’s amazing the people that don’t get that. A hashtag like...

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How to create a live link in your Tumblr header.

Posted by on May 10, 2014 in Blogging, Marketing | 0 comments

How to create a live link in your Tumblr header.

Technically, Tumblr doesn’t allow you to create a live link in your Tumblr blog description. But there’s an easy little work-around. It involves copying a teeny bit of HTML code ~ if you’re not a programmer type, don’t freak just yet ~ and replacing the URL with the one you want. Let’s do it. Here’s how a Tumblr blog header looks normally. You can type in whatever you want, but there’s no editor function to create a link. If you want to create a live link in your Tumblr description, as where it says...

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5 ways to finesse a Facebook post.

Posted by on May 5, 2014 in Facebook, Marketing, Social Media | 0 comments

5 ways to finesse a Facebook post.

Facebook’s recent changes to the way it handles images and reposts has sent social media managers scrambling to rework image templates, blog posts, cover pics and more. Facebook increasingly favors big, beautiful images ~ so do people ~ but sharing links on Facebook doesn’t always bring over the best visuals. Here are some ways you can finesse a Facebook post. 1. Look before you post. When you paste the link, what sort of preview pops up? Does it bring over the best image from the original source, or something unattractive and/or...

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