How to sell something ugly with great packaging.

Posted by on July 20, 2014 in Advertising, Branding, Marketing | 0 comments

How to sell something ugly with great packaging.

Your product may not be ugly, but if you’re not selling enough of them, it may be in the packaging. French supermarket chain Intermarché did something brilliant: they took something ugly and made people want it. Thus was born the Inglorious line of fruits and vegetables. How did they turn misshapen and discolored produce into sales? With perfect marketing. What’s that, you ask? Watch the video, then observe the steps below it. Find a niche not currently being filled. Get your raw materials for next to nothing. Find the beauty in...

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Faster, sexier, richer, taller. How to create kick-ass marketing.

Posted by on July 16, 2014 in Marketing | 0 comments

Faster, sexier, richer, taller. How to create kick-ass marketing.

Go take a look at the last thing you wrote for a customer or potential donor. Maybe it was some copy on your website, or an email campaign, or social media post. Seriously, go do it now…we’ll wait. Okay, be honest. Was it written from the point of view of the person reading it, or of the organization sending it? Not sure? Here’s how you tell. It was written from the organization’s point of view if: It begins with “we” or “our” or “I.” What follows is almost always wrong. It talks...

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5 ways to turn down the Facebook noise.

Posted by on July 15, 2014 in Facebook, Marketing, Social Media | 1 comment

5 ways to turn down the Facebook noise.

A constant refrain comes from users of Facebook: too much crap in my feed, too much noise on Facebook. Here are five things you can do to turn down the Facebook noise. 1. Turn off notifications. If you have them turned on, turn them off, and/or change what you get notified about. If you have them on, turn off the notification sound. That’s one less distraction. 2. Remove yourself from conversations. If you want to keep notifications on, but you get involved in a conversation you wish you hadn’t, you can turn it off. 3. Unfollow...

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6 things you can do about negative online reviews.

Posted by on July 15, 2014 in Facebook, Marketing, Online Community | 0 comments

6 things you can do about negative online reviews.

Editor’s Note: Updated Aside from Yelp, TripAdvisor, and other online review sites, there are a myriad of other places online where your customers can leave reviews about you. Most the directory sites have a “social” function, and YouTube comments are wild and potentially viral. But the biggest, most public forum of all is Facebook. In fact, Facebook formalized the tendency for people to leave comments about companies when it added the star rating system. If a business page has an address listed, the star rating is automatic...

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A little-known tool to help you clean up your Facebook feed.

Posted by on July 14, 2014 in Facebook, Marketing, Social Media | 0 comments

A little-known tool to help you clean up your Facebook feed.

The longer you’re on Facebook, the more friends you gather and the less you interact with some of them. Facebook’s algorithm limits posts you see from everyone, especially those you don’t interact with much. But if you want to fine-tune your newsfeed further, you can either go through the laborious task of putting each friend into a list, or you can use Facebook’s handy little Organize tool to further clean up your Facebook feed. Here’s how it looks: Of course, it does beg the question: if you don’t...

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Best free marketing tools of the week.

Posted by on July 14, 2014 in Marketing, Marketing Tools | 0 comments

Best free marketing tools of the week.

Updated — This week’s finds: free marketing tools to make your job easier… Note: The tools listed here are for you to try. Lucid Marketing makes no warranty as to their functionality and doesn’t provide technical support for them. Week of July 14, 2014 CopyScape—Another free online tool to check for plagiarism. Screaming Frog SEO—Spider This one is for the tech-minded and is a very powerful free online tool. Good luck. Print Friendly—A whole bunch of free buttons to make your WordPress, Blogger or Drupal site more...

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The one secret to increasing Facebook reach that nobody talks about.

Posted by on June 26, 2014 in Facebook, Marketing, Social Media | 2 comments

The one secret to increasing Facebook reach that nobody talks about.

Social media marketers are sick to death of discussions about how to (try to) beat Facebook’s algorithm. Post reach has gone so low that some have either stopped posting altogether or have caved in to purchase Facebook advertising. Reach as low as 2% has been reported, making other channels look more appealing to marketers. We’ve tried everything: contests, apps, posting multiple images, video; even killer content sometimes falls flat. But there’s one secret to increasing Facebook reach that nobody talks about: homogeneity....

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Think you’ve got a copyright violation? What you can do.

Posted by on June 18, 2014 in Copyrights and trademarks, Marketing | 0 comments

Think you’ve got a copyright violation? What you can do.

In the yee-haw, Wild West online world, lots of people think if they see something on the internet, they can take it. They can, but that doesn’t make it legal. As the creator of original content, whether text or images, you possess a copyright the minute you create something. Enforcing that copyright is an entirely different matter. If you have registered your copyright, you can get a lawyer; it’s an expensive and lengthy process, and you may lose. The world of trademark and copyright law is murky. NPR covered the story of Eat...

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The best and creepiest free tool ever: Signals by Hubspot.

Posted by on June 4, 2014 in Marketing, Marketing Tools, Sales | 4 comments

The best and creepiest free tool ever: Signals by Hubspot.

Not sure when you should follow up to an email you sent to a prospect or potential fat-cat donor? Got someone in the organization that says they never get your emails? Hate using the receipt-request feature in Outlook? Me, too. Now there’s a little tool called Signals by Hubspot that will help you out. It may also creep you out, at first, until you realize how useful it is. Here’s how Signals works. If you use Chrome as your browser and Gmail or Outlook for email, just go to the Signals website and choose the free option. For...

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How to get more YouTube subscribers with Facebook.

Posted by on May 30, 2014 in Facebook, Marketing, Video | 0 comments

How to get more YouTube subscribers with Facebook.

Facebook has been testing a new tool that lets businesses with YouTube channels get more YouTube subscribers via Facebook. Since video is among the most popular kinds of content to share socially, consider starting your own YouTube channel. It can be used for so many things, from commercials to training videos to live streaming of events. Share your video on Facebook, and get people to connect with your brand both places. You can see the tool next to Like/Co0mment/Share in the image at left (click to enlarge). Here’s the video that was...

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