How Facebook sees spam could change your Facebook posting strategy.

Posted by on April 21, 2014 in Content management, Facebook, Marketing, SOCIAL MARKETING | 0 comments

How Facebook sees spam could change your Facebook posting strategy.

Recently Facebook announced that it would limit the amount of spammy posts in Facebook feeds. It will be interesting to see if this reduces the like-farm posts that spread spam like wildfire on Facebook, the ones with a million likes from some page you never heard of. But what about legitimate posts from businesses like yours and mine?  When you ask, in a business page post, “Please like and share,” will Facebook consider that “like-baiting?” Here’s what Facebook for Business has to say: “Like-baiting” is when a...

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The 5 dumbest email unsubscribes ever.

Posted by on April 17, 2014 in Email Marketing, Marketing | 0 comments

The 5 dumbest email unsubscribes ever.

“Sniff sniff we hate to see you go…” Okay, that could be considered clever, but not enough to make me think, “You know, those guys are so cute, I’d like to keep getting their emails after all.” But at least they didn’t completely piss me off on the way out the door. Here’s how to create the dumbest email unsubscribes ever. 1. Make me answer a dozen questions before the unsubscribe is registered, particularly a multiple-choice list of reasons for unsubscribing including this one: I don’t...

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Who’s watching you? GPS tracking and a lot more.

Posted by on April 2, 2014 in Advertising, Marketing | 0 comments

Who’s watching you? GPS tracking and a lot more.

When we really think about all the ways we are being tracked digitally, we’re horrified. But is it so bad, really? We’re not talking about governmental surveillance here, we’re talking about commercial tracking, the kind you willingly or unwittingly participate in. Most of the information that is gathered about you as a consumer is given up freely by you. If you use a cell phone, your location is tracked by cell towers; there’s no avoiding that fact. When your phone’s GPS tracking service is turned on, you are...

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T-Shirt Design for Restaurant Chain

Posted by on March 31, 2014 in Branding, Design, OTHER | 0 comments

T-Shirt Design for Restaurant Chain

Social media client Las Palmas Mexican Restaurante wanted to create a line of t-shirts to promote its new brand. We did several designs and let Facebook fans decide between two. The resulting “Hot Stuff” t-shirt was promoted on social media and in email marketing. It is also used as a small prize in quick-hit contests on Facebook. The beauty of a t-shirt design is that your fans will buy them and pay you to promote your brand by buying your shirt. Contact us for a custom t-shirt design to promote your brand,...

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New Facebook business page design more streamlined.

Posted by on March 16, 2014 in Facebook, Marketing, Social Media | 0 comments

New Facebook business page design more streamlined.

Facebook is rolling out a new look for business pages. The look is more streamlined and makes the experience on the desktop more like the experience on smartphones. While the overall Facebook cover photo size will still be 851 x 315, some of the elements of the page will now lie on top of the image. That means that cover photos for Facebook business pages should be adjusted so those elements don’t obstruct the image in undesirable ways: To download a new Facebook cover photo template in a free, layered Photoshop file,...

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What happens when employees share Facebook posts.

Posted by on March 7, 2014 in Facebook, Marketing, Social Media | 0 comments

What happens when employees share Facebook posts.

It has always been the case that your employees are your first and best audience; if they don’t like the place, why should anyone else? When employees share Facebook posts, they are not only endorsing the company or nonprofit, they are increasing its reach. Employees who share posts are sharing the organization’s story. In this example, just a handful of shares can double a post’s reach in minutes. What are you doing to make sure your employees share Facebook posts? Have you asked? Do you need a small incentive, like a...

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Why you won’t make the next sale.

Posted by on March 6, 2014 in Marketing, Sales | 0 comments

Why you won’t make the next sale.

Recently, I put out an RFP for a client for some tech services. Five companies were asked to bid; one declined and one didn’t respond in a timely way. (Of those two, the one who declined would be asked again before the one who didn’t respond on time, but I digress.) After the contract was awarded, the other contenders were notified. Here’s why the one who missed by a hair likely won’t make the next sale: he didn’t ask why he didn’t win the bid. If you’re in sales, and you miss out on a piece of...

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20 ways to guard your brand’s effectiveness

Posted by on March 3, 2014 in Branding, Marketing | 0 comments

20 ways to guard your brand’s effectiveness

Guarding your brand is critical; it’s the most important marketing asset you’ve got. In a recent post, The Financial Brand put together a handy checklist for a marketing self-assessment. All business owners, CEOs, and marketing managers should run through the list. Here are some highlights… “We have a differentiated brand strategy.” Do you? The key lies in the answer to this question: “What can we say about our brand that no competitor can say about theirs?” If you are a financial institution,...

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Is native advertising a waste of time?

Posted by on March 1, 2014 in Advertising, Content management, Marketing | 0 comments

Is native advertising a waste of time?

By now we can pretty much agree that the firewall between editorial and advertising has crumbled into the dust of ancient history. Frankly, I’m not sure it wasn’t a fiction for some publications anyway. In fact, I once tried to drop a press release back in the day when advertising and PR were two distinct disciplines and was told by the publication that I really needed to buy some advertising if I expected the news item to run. But back to today. “Native advertising,” sort of an advertorial on steroids, is...

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Feeding the monster: 7 ways to create a ton of great content marketing.

Posted by on February 26, 2014 in Content management, Marketing | 0 comments

Feeding the monster: 7 ways to create a ton of great content marketing.

One of the advantages of being around a while is that you get to see trends as they happen. I watched as television went from rabbit-ears to cable, computing went from mainframe to desktop, and comedians went from clubs to, well, everywhere. When comics mostly worked little clubs, they could do the same shtick over and over and didn’t need much new material until they had played the entire circuit. Rodney Dangerfield got by with the same 20 jokes for so many years that that fact actually became the joke. Now, the entire circuit is...

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