Email Marketing for Bank

Posted by on August 29, 2014 in Email Marketing, OTHER | 0 comments

Email Marketing for Bank

CedarStone Bank began using email marketing to complement the social media marketing and improved website content Lucid Marketing provides in its role as marketing consultant. Using a professional email marketing platform, Lucid Marketing researches and writes the content of e-newsletters, manages the gathering and maintenance of email lists, creates the imagery, and manages the flights of email marketing campaigns. Here’s what one of the bank’s directors said about the new email marketing for CedarStone: Just opened an e-mail...

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Facebook to page managers: no more click-baiting.

Posted by on August 26, 2014 in Facebook, Marketing, Social Media | 0 comments

Facebook to page managers: no more click-baiting.

There’s been a little tempest in a teapot the last few days over an announcement by Facebook that it is changing the priority it gives to certain kinds of posts in the news feed for users. Zuckerberg and Friends has decided that big photos with shortlinks to websites constitutes click-baiting; sometimes it does. So, it is giving less priority in its algorithm* to those kinds of “made you look” posts. The chatter among social media mavens is that Facebook’s announcement is as clear as mud, so let’s break it down a...

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The best and creepiest free tool ever: Signals by Hubspot.

Posted by on August 16, 2014 in Marketing, Marketing Tools, Sales | 9 comments

The best and creepiest free tool ever: Signals by Hubspot.

Editor’s Note 8/16/14: We do not recommend this plug-in.  Not sure when you should follow up to an email you sent to a prospect or potential fat-cat donor? Got someone in the organization that says they never get your emails? Hate using the receipt-request feature in Outlook? Me, too. Now there’s a little tool called Signals by Hubspot that will help you out. It may also creep you out, at first, until you realize how useful it is. Here’s how Signals works. If you use Chrome as your browser and Gmail or Outlook for email,...

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A substitute for creativity.

Posted by on July 30, 2014 in Content management, Marketing | 0 comments

A substitute for creativity.

Every week or so, I post free online tools that I find around the web. There are lots of great little apps and websites that help people create and share their ideas with others. Not everyone has access to big creative tools like PhotoShop and Illustrator, and not everyone can maintain a full-scale website of their own. But these free tools are not meant to be a substitute for original work. Sure, curation — sharing the content of others — is a legitimate activity, but it should be obvious who the source of the work is. Aggregator sites like...

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Best free marketing tools of the week.

Posted by on July 27, 2014 in Marketing, Marketing Tools | 0 comments

Best free marketing tools of the week.

Updated — This week’s finds: free marketing tools to make your job easier… Note: The tools listed here are for you to try. Lucid Marketing makes no warranty as to their functionality and doesn’t provide technical support for them.   Week of August 18, 2014 This week’s top picks include two little apps that let you make quotes and memes to share. Why two? Actually there are several at our longer list of free online tools. But if you want to mix it up a bit, especially on Pinterest boards, these apps create very...

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How to sell something ugly with great packaging.

Posted by on July 20, 2014 in Advertising, Branding, Marketing | 0 comments

How to sell something ugly with great packaging.

Your product may not be ugly, but if you’re not selling enough of them, it may be in the packaging. French supermarket chain Intermarché did something brilliant: they took something ugly and made people want it. Thus was born the Inglorious line of fruits and vegetables. How did they turn misshapen and discolored produce into sales? With perfect marketing. What’s that, you ask? Watch the video, then observe the steps below it. Find a niche not currently being filled. Get your raw materials for next to nothing. Find the beauty in...

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Faster, sexier, richer, taller. How to create kick-ass marketing.

Posted by on July 16, 2014 in Marketing | 0 comments

Faster, sexier, richer, taller. How to create kick-ass marketing.

Go take a look at the last thing you wrote for a customer or potential donor. Maybe it was some copy on your website, or an email campaign, or social media post. Seriously, go do it now…we’ll wait. Okay, be honest. Was it written from the point of view of the person reading it, or of the organization sending it? Not sure? Here’s how you tell. It was written from the organization’s point of view if: It begins with “we” or “our” or “I.” What follows is almost always wrong. It talks...

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5 ways to turn down the Facebook noise.

Posted by on July 15, 2014 in Facebook, Marketing, Social Media | 1 comment

5 ways to turn down the Facebook noise.

A constant refrain comes from users of Facebook: too much crap in my feed, too much noise on Facebook. Here are five things you can do to turn down the Facebook noise. 1. Turn off notifications. If you have them turned on, turn them off, and/or change what you get notified about. If you have them on, turn off the notification sound. That’s one less distraction. 2. Remove yourself from conversations. If you want to keep notifications on, but you get involved in a conversation you wish you hadn’t, you can turn it off. 3. Unfollow...

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6 things you can do about negative online reviews.

Posted by on July 15, 2014 in Facebook, Marketing, Online Community | 0 comments

6 things you can do about negative online reviews.

Editor’s Note: Updated Aside from Yelp, TripAdvisor, and other online review sites, there are a myriad of other places online where your customers can leave reviews about you. Most the directory sites have a “social” function, and YouTube comments are wild and potentially viral. But the biggest, most public forum of all is Facebook. In fact, Facebook formalized the tendency for people to leave comments about companies when it added the star rating system. If a business page has an address listed, the star rating is automatic...

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A little-known tool to help you clean up your Facebook feed.

Posted by on July 14, 2014 in Facebook, Marketing, Social Media | 0 comments

A little-known tool to help you clean up your Facebook feed.

The longer you’re on Facebook, the more friends you gather and the less you interact with some of them. Facebook’s algorithm limits posts you see from everyone, especially those you don’t interact with much. But if you want to fine-tune your newsfeed further, you can either go through the laborious task of putting each friend into a list, or you can use Facebook’s handy little Organize tool to further clean up your Facebook feed. Here’s how it looks: Of course, it does beg the question: if you don’t...

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