Public Not Lovin’ McDonalds New Ad Campaign

Posted by on October 30, 2014 in Advertising, Branding, Marketing | 0 comments

Public Not Lovin’ McDonalds New Ad Campaign

I can see the team at the ad agency, working on the new McDonald’s ad campaign. Huddled with their grande lattes, the creative team is desperately trying to figure out something they can talk about besides food.  “What’s trending right now? Somebody look at their Twitter feed.” The new guy pipes up, “Bullying!” Withering looks around the table. “What, we’re going to show Ronald McDonald on a school bus, punching the bully in the nose?” Silence. “You know, that’s not half bad....

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Best free marketing tools of the week.

Posted by on October 26, 2014 in Marketing, Marketing Tools | 0 comments

Best free marketing tools of the week.

Updated — This week’s finds: free marketing tools to make your job easier… Note: The tools listed here are for you to try. Lucid Marketing makes no warranty as to their functionality and doesn’t provide technical support for them.   Week of October 27, 2014 A fresh crop of useful, free tools to jump-start your week. Marketing Grader—Type in your website’s URL and find out in seconds what you need to do to make it more visibile in searches. If you don’t want follow-up emails, visit 10MinuteMail.com first,...

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The 30-day Facebook like fast: how it went.

Posted by on September 17, 2014 in Facebook, Marketing, Social Media | 0 comments

The 30-day Facebook like fast: how it went.

In mid-August, I read a post by a blogger who decided to give up “liking” things on Facebook for two weeks; she found it to be helpful on a number of levels and felt it changed the content of her Facebook news feed. I decided to do the same experiment for 30 days, a sort of Facebook “like” fast. (I’ve never done a food diet in my life for more than 10 days, but I digress.) Why I did the Facebook like fast. Because I manage social media for clients, I’m on all the major platforms a lot, as in all of them day...

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At Urban Outfitters, who’s minding the store?

Posted by on September 9, 2014 in Branding, Marketing | 0 comments

At Urban Outfitters, who’s minding the store?

The old saying that there’s no such thing as bad press would seem to be true in the case of Urban Outfitters. They’ve been called out for cultural insensitivity (what? you don’t like the Holocaust clothes?), promoting an unhealthy lifestyle (see “Eat Less” t-shirt), and downright swiping of artists’ designs. There’s a nice list of Urban Outfitters controversies going here. With such a string of “what were you thinking?” products, you get the impression that the UO marketing department is...

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TinyLetter: Email Marketing for Everybody

Posted by on September 7, 2014 in Email Marketing, Marketing | 0 comments

TinyLetter: Email Marketing for Everybody

The big, professional email platforms can be daunting, and most cost $30/month and up. MailChimp has a free option, but it can be more juice than some people want. Now, there’s a solution: TinyLetter, owned by MailChimp. It’s a very simple, easy-to-use email platform that turns out a professional look and keeps the sender from being marked as spam by blasting dozens of emails out of his or her own inbox. Now, there’s just no reason not to do some email marketing for your business. Features of TinyLetter sign up in seconds...

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Facebook to page managers: no more click-baiting.

Posted by on August 26, 2014 in Facebook, Marketing, Social Media | 0 comments

Facebook to page managers: no more click-baiting.

There’s been a little tempest in a teapot the last few days over an announcement by Facebook that it is changing the priority it gives to certain kinds of posts in the news feed for users. Zuckerberg and Friends has decided that big photos with shortlinks to websites constitutes click-baiting; sometimes it does. So, it is giving less priority in its algorithm* to those kinds of “made you look” posts. The chatter among social media mavens is that Facebook’s announcement is as clear as mud, so let’s break it down a...

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A substitute for creativity.

Posted by on July 30, 2014 in Content management, Marketing | 0 comments

A substitute for creativity.

Every week or so, I post free online tools that I find around the web. There are lots of great little apps and websites that help people create and share their ideas with others. Not everyone has access to big creative tools like PhotoShop and Illustrator, and not everyone can maintain a full-scale website of their own. But these free tools are not meant to be a substitute for original work. Sure, curation — sharing the content of others — is a legitimate activity, but it should be obvious who the source of the work is. Aggregator sites like...

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How to sell something ugly with great packaging.

Posted by on July 20, 2014 in Advertising, Branding, Marketing | 0 comments

How to sell something ugly with great packaging.

Your product may not be ugly, but if you’re not selling enough of them, it may be in the packaging. French supermarket chain Intermarché did something brilliant: they took something ugly and made people want it. Thus was born the Inglorious line of fruits and vegetables. How did they turn misshapen and discolored produce into sales? With perfect marketing. What’s that, you ask? Watch the video, then observe the steps below it. Find a niche not currently being filled. Get your raw materials for next to nothing. Find the beauty in...

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Faster, sexier, richer, taller. How to create kick-ass marketing.

Posted by on July 16, 2014 in Marketing | 0 comments

Faster, sexier, richer, taller. How to create kick-ass marketing.

Go take a look at the last thing you wrote for a customer or potential donor. Maybe it was some copy on your website, or an email campaign, or social media post. Seriously, go do it now…we’ll wait. Okay, be honest. Was it written from the point of view of the person reading it, or of the organization sending it? Not sure? Here’s how you tell. It was written from the organization’s point of view if: It begins with “we” or “our” or “I.” What follows is almost always wrong. It talks...

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5 ways to turn down the Facebook noise.

Posted by on July 15, 2014 in Facebook, Marketing, Social Media | 1 comment

5 ways to turn down the Facebook noise.

A constant refrain comes from users of Facebook: too much crap in my feed, too much noise on Facebook. Here are five things you can do to turn down the Facebook noise. 1. Turn off notifications. If you have them turned on, turn them off, and/or change what you get notified about. If you have them on, turn off the notification sound. That’s one less distraction. 2. Remove yourself from conversations. If you want to keep notifications on, but you get involved in a conversation you wish you hadn’t, you can turn it off. 3. Unfollow...

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