Effective Landing Pages

Effective Landing Pages

Are you using effective landing pages to full advantage? Create interest, close the sale, and analyze the traffic. Click on image to enlarge.   Visit Electric Service Credit Union Click here if you’d like to work on effective landing pages for your...

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Is your site’s lack of mobile readiness hurting you?

Is your site’s lack of mobile readiness hurting you?

How many times have you visited a website on your phone or tablet and found out it wasn’t responsive* design? You couldn’t read it easily, got frustrated, and bounced out? Given that fully half of all web pages are viewed on mobile devices, the importance of a responsive site seems painfully obvious if only from the standpoint of readability. Now there’s another reason your website should be mobile-friendly: it matters in Google search results and is about to matter a lot more. Read more about Google’s algorithm update here. How does your site stack up in mobile-friendliness? Even if you have a responsive site, Google may not see it that way. Test your site here. In addition to the mobile friendly test, the page also has helpful articles about how to make your site more mobile-friendly. Bottom line: make sure your website is responsive (you could have a stand-alone mobile site, but why?) and that Google sees it that it is mobile friendly. *rewrites itself based on the device where it is being viewed If you found this post useful, share it with your audience. Kim Phillips is a marketer, artist and teacher who helps companies of all sizes reach their audiences with creative branding, social media, websites, content management, email marketing, and direct mail. She is based in Nashville, Tennessee. Contact Me | Facebook | Twitter @LucidKim | LinkedIn  | Google+   Lucid Marketing can help you make your marketing the best it can be. Call us today at 615.829.0772 or click here to send an email. Copyright Notice: The contents of this site are copyrighted by Lucid Marketing, all rights reserved. Republication by permission only, with a link back and the source of the republication clearly noted. Excerpts, commentary, and fair use applications should be accompanied by a link back to the original content on this...

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How much is too much on Twitter?

How much is too much on Twitter?

If you’re wondering if it’s possible to post too often on Twitter, it sort of depends. If you’re a celebrity with a ton of fans, nothing seems to be too much. Even for businesses, it takes being really obnoxious for people to unfollow. It’s just the nature of Twitter; the tweets wash over you in a gentle stream, easy to ignore. That’s about to change. Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. Any marketer paying any attention at all will up the ante on Twitter. There will likely be a torrent of tweets, and those tweeters had better make sure their tweets are strategic, relevant, well-tagged and creative. As the flow increases, the odds of your tweets getting noticed (on Twitter, at least) will decrease. You can use the “spray-and-pray” technique − sheer quantity − or you can actually be interesting. Read the Bloomberg article here. How will you up your Twitter game? If you found this post useful, share it with your audience. Kim Phillips is a marketer, artist and teacher who helps companies of all sizes reach their audiences with creative branding, social media, websites, content management, email marketing, and direct mail. She is based in Nashville, Tennessee. Contact Me | Facebook | Twitter @LucidKim | LinkedIn  | Google+   Lucid Marketing can help you make your marketing the best it can be. Call us today at 615.829.0772 or click here to send an email. Copyright Notice: The contents of this site are copyrighted by Lucid Marketing, all rights reserved. Republication by permission only, with a link back and the source of the republication clearly noted. Excerpts, commentary, and fair use applications should be accompanied by a link back to the original content on this site....

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The Art of Social Media: Tips for Power Users – A Review

The Art of Social Media: Tips for Power Users – A Review

A Review of The Art of Social Media: Tips for Power Users By Guy Kawasaki and Peg Fitzpatrick The promotional copy for this new book about how to do social media right claims “no fluff,” and they mean it. The Art of Social Media gets right down to business with practical direction on how to feed the content monster, repurpose your content for maximum effect, and finesse your posts from blogs to Facebook, Google+, Twitter and more. I first encountered Peg Fitzpatrick a few years ago while writing for the 12Most.com blog she co-manages. Since that time, I have seen her everywhere—and I do mean everywhere—in social media. She is one of a handful of social media professionals I follow closely and absolutely trust. Guy Kawasaki, formerly of a little outfit called Apple, is the chief evangelist of Canva. Together, there isn’t much they don’t know about social media and content marketing. The terms “evangelist” and “guru” are so overused that they have actually become objects of derision by professional marketers, and deservedly so. Those labels don’t apply here, because they have overtones of blind devotion to some kind of religion that is entirely about personal belief. Peg and Guy  do have followers, but they earned them by being right. If you didn’t believe before that social media is a real marketing job, you’ll believe it now. If I had any wishes at all for The Art of Social Media, they would be these: a few more paragraphs about the power of professional groups in social media, particularly on LinkedIn and on (yes) Facebook, and more detailed instructions for encouraging connections you already have to connect with you on social media. As you read this book, you’ll notice how often the importance of email is mentioned. Social media hasn’t replaced it; in fact, email supports social media efforts and helps you increase followers very directly within each platform. Also, it would be helpful to situate social media in its rightful place among other marketing communication channels like Adwords or even old-school tactics like direct mail. That might be in the sequel. The Art of Social Media should be required reading for every social media professional or for any business owner who does his or her own social media. When you buy it, buy the Kindle version; it contains a wealth of links that take you straight to information in the examples. Like all good books, the reading is easy but it gives you a ton to think about. It may not take you two hours to read the text, but buckle your seatbelt and lay in a supply of coffee because it gives you lots to do. P.S. If...

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What makes a great social media manager?

What makes a great social media manager?

Resist the urge to hand off social media (i.e. marketing) to the intern or the youngest person on staff. Because social media is just one channel in a larger communications picture, it’s too important to give to someone simply because they grew up taking selfies and typing with their thumbs. Here’s what makes a great social media manager: Curiosity. About everything – what’s going on in the world, in the office, in the industry, with customers and donors, all of it. Big-Picture Perspective. Sees social media as one spoke in the very important marketing wheel. Experience. Because social media is so public, immediate, and irretrievable, good judgment is essential. One ill-advised tweet can take you down. Strategic Thinking. Knows the organization’s long- and short-term goals and plans content accordingly. Organization. Has tools in place to curate content on strategic subjects and to stay on task. Creativity. The ability to see the possibilities, to ask “What if?” A great social media manager will find what’s interesting to the audience, or make it so. Education. Nothing will kill a company’s image faster than bad grammar and spelling. Technical Skills. A good working knowledge of HTML and CSS is helpful. PhotoShop abilities, too. Images are king. What would you add to this list? If you found this post useful, share it with your audience. Kim Phillips is a marketer, artist and teacher who helps companies of all sizes reach their audiences with creative branding, social media, websites, content management, email marketing, and direct mail. She is based in Nashville, Tennessee. Contact Me | Facebook | Twitter @LucidKim | LinkedIn  | Google+     this post Lucid Marketing can help you make your marketing the best it can be. Call us today at 615.829.0772 or click here to send an email. Copyright Notice: The contents of this site are copyrighted by Lucid Marketing, all rights reserved. Republication by permission only, with a link back and the source of the republication clearly noted. Excerpts, commentary, and fair use applications should be accompanied by a link back to the original content on this site....

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