Two years, one flood, some jelly and 100 blog posts.

Two years, one flood, some jelly and 100 blog posts.

When I started this blog two years ago, social media was still perceived as a narcissistic time-suck rather than a useful tool for engaging with customers and prospects. Putting up a website was a one-time event instead of an ongoing process. Blogging was just beginning to be seen as a viable publishing platform for business. Since I didn’t really know where this blog would go, I named it “Lucid at Random,” to cover my butt....

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Five reasons content management shouldn't be left to the intern.

Five reasons content management shouldn't be left to the intern.

Most companies hand off their social media, blog, e-news and other web content to the most “tech savvy” person in the office – usually the youngest, maybe even an intern. That person becomes the de facto brand manager. But being fearless on the internet isn’t the only skill required for the job of content manager, or even the most important one: branding experience is. People who grew up in an all-digital age are so...

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Your customers are missing you on social media.

Your customers are missing you on social media.

When it comes to social media, business owners often wonder, “Am I posting too much?” If your followers and “likes” are increasing, the answer is no. In fact, you may not be posting enough, especially if your customers use your social media channels for customer service. HuffPo reports that 78% of consumers believe that social media will either replace other customer service avenues or become the dominant one. And, 50%...

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Branding, from the mouths of babes.

Branding, from the mouths of babes.

When 3-1/2 year old Lily Robinson noticed that the “Tiger Bread” at Sainsbury’s looked more like the pattern on a giraffe, her mom helped her write a letter to the UK grocery chain to ask why the name didn’t fit the product. Her mom also put up a Facebook page to campaign far a name change. The chain listened, changed the product’s name, and sent Lily a gift card for her suggestion. This isn’t just another...

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Splash! Concrete Network does email marketing right.

Splash! Concrete Network does email marketing right.

Concrete may not sound like a very interesting subject; the word fetches up images of cold, hard, boring grey – but not the way Concrete Network talks about it. Their newsletters make what seems to be an industrial material into a warm, colorful, fascinating thing. The content is fabulous, full of gorgeous pictures of creative uses of concrete. The newsletters are personalized, and they come at just the right frequency. There are links to all...

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