New collection of 11 free online marketing tools.

New collection of 11 free online marketing tools.

Here are some of the latest in tools for accounting, social sharing, online portfolios, collaboration, creativity and content management. Subscribe to this blog and we’ll send along more as we find them for you. Rafflecopter—Facebook requires the use of a third-party app for contests, and this one is super-simple to use; takes about five minutes to install, including the iFrame app. Even non-technical folks will find it a breeze....

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Great websites that don't have to be.

Great websites that don't have to be.

If you’ve ever tried to do any of these things in person – renew your driver’s license, find income tax forms, or get information about doing a bulk mailing – you may have hit a wall of red tape and indifference. Doing these things online, and much more, can now be fast and pleasant. What is the motivation for government and quasi-government entities to build websites with such visual and functional elegance? You might say...

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Branding in poor taste.

Branding in poor taste.

Having spent my entire career creating, promoting and defending brands, I drank the branding Kool-Aid* long ago. In fact, when I worked in advertising for what became the second-largest bank in America, I was referred to as Logo Cop. A brand is an investment, and maintaining its integrity should be a zealous pursuit. There are lots of ways to damage a brand, even for those ostensibly in charge of protecting it. Here’s one: be a bully....

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5 great reasons to look at marketing outside your industry.

5 great reasons to look at marketing outside your industry.

For the most part, music industry marketers tend to look at what other music industry marketers are doing. Financial service marketers follow what other financial service marketers do. Same for nonprofit marketers, legal marketers, tourism marketers and so on. Whatever business you’re in, there are some excellent reasons to look at what marketers in other industries are doing. 1. Get outside your comfort zone. We tend to be happiest where...

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Amazing Paper Artists

Amazing Paper Artists

In the flat, 2-D digital world, the tactile sense goes wanting; it’s impossible to experience art and illustration by touch. Paper has a warmth and depth that pixels lack. Color comes from the interplay of light and shadow with the material itself. These amazing paper artists are designers, craftsmen and women, engineers, builders, molders and painters in the natural world. With their hands, they coax images from organic stuff to tell us...

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