Bowing down to Tebowing.

Bowing down to Tebowing.

Updated 1/14/11—Dropping to one knee for a brief chat with the Creator has now become a craze known as “Tebowing.” Denver Bronco Tim Tebow is a brand, and he’s doing a great job of promoting it both online and on the field. In school, Tebow was known for his open—and seemingly earnest—praise of his God. When he hit the NFL, he toned it down a bit. One wonders if Tebow’s handlers counseled him that too much religion could...

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Facebook users' heads will explode.

Facebook users' heads will explode.

If you have been annoyed by the number and scope of Facebook changes in the past, get ready for your head to pop right off. Facebook is changing Profiles to Timelines, so what you see when you sign in will look nothing like it does now. It will look more like a mini-website or a blog site. Some samples: (Click on any image for the source.) The outcry will be loud and long. Some people will bail on Facebook forever. Where will they go? Maybe to...

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Social media isn't so special.

Far be it for me to question the deity of Seth Godin, but his blog post “The trap of social media noise” misses a few key points. First, everyone has always thought he or she was a marketer. How many times does someone run down to Accounting and say, “Scoot over, let me do that?” Second, business communicators have always preferred to talk about themselves: “You’ve made us the number one car dealer in New...

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5 ways to reward your Facebook fans.

5 ways to reward your Facebook fans.

To keep Facebook fans engaged, give them something extra, something they can’t get anywhere else. 1. Exclusive access to information and events. 2. Discounts and printable coupons for products and services. 3. Sneak previews for products and events, with special swag, pre-event parties, etc. 4. Face-time for them and their businesses with pictures, reviews and shares. 5. Contests for prizes by using a third-party app (using Facebook...

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