5 signs you might have jumped into social media too soon.

5 signs you might have jumped into social media too soon.

When it became obvious that social media platforms like Facebook, Twitter and LinkedIn would be useful for business as well as for sharing funny cat videos and updates on weekend activities, we all dove right in.  Did you jump too soon? Here are some signs that you might have. 1. I’m drowning. So many places to post, and they all work differently. What should go on Facebook? What works best on Twitter? What the heck is GooglePlus? How...

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When it comes to social media, a steady drip beats a fire hose.

When it comes to social media, a steady drip beats a fire hose.

You check Facebook or Twitter, and BAM!  Some guy has made ten posts in fifteen minutes.  Or one of your friends has stayed up all night finding videos on YouTube and gifting you with a dozen of those to enjoy with your morning coffee.  So you scroll, scroll, scroll past all that just to escape the torrent of information.  Maybe you unfollow, unfriend or unsubscribe. I once suggested to a “social media guru” that maybe he’d...

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Is your website content up-to-date?

Is your website content up-to-date?

Recently Google made changes to its search engine algorithm to reward websites for “freshness.” That means Google is looking harder at how often a website’s content is updated, in order to return the most relevant information for information seekers. Are your competitors updating their sites more often than you update yours? Creating new, fresh and compelling website content can seem like a daunting task, but the information...

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This logo makes my head hurt.

This logo makes my head hurt.

The new logo for Brand USA, an organization that promotes travel to the United States, looks a wee bit like an eye test or perhaps a cross-stitch pattern designed by a slightly tipsy crafter.  What it doesn’t look is American.  It doesn’t impart any values or personality of the country; there’s nothing you can hang your hat on.  It’s not likely to make the rest of the world reach for their passports. What do you think of...

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How much should a logo cost?

How much should a logo cost?

How much did you pay for your house, including the landscaping, paint and other curb appeal that welcomes visitors?  How much do you pay for haircuts, make-up, and facials to make yourself look nice?  How about clothes and jewelry?  What about the car you drive…whether it’s a minivan to get the kids to soccer practice or a two-seater to impress the ladies, it gives the world an idea of who you are.  These things are part of the...

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