You can't get to a good place in a bad way.

Update on Earlier Post about Fluid Salon Clearly Fluid Salon’s owner, Sarah Cameron, underestimated the amount of flak that would be generated by her “Look good in all you do” campaign that makes use of violence against women. Her shop has been vandalized and she says she has received death threats. Still, she says, “I’m not sorry for using and (my friends) experiences to make a series which was intended to show strong women...

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5 reasons it might be OK to mess with your logo.

5 reasons it might be OK to mess with your logo.

Changing a logo is something to be done rarely and only with one goal in mind:  to help the target audience understand your brand better. Here are five reasons you may want to consider tweaking or overhauling your logo. You are one of the biggest brands in the world and can get away with it. Diet Coke wanted a fresher, bolder look that would make their brand stand out from the myriads of other soda brands on the shelf. So, they zoomed in on the...

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