Domestic violence sells.

Domestic violence sells.

The recent controversy over advertising created by Edmonton’s Fluid Salon will likely prove the old adage “there’s no such thing as bad press” to be true.  Media coverage is generating traffic to their website, giving wide exposure to a little salon probably few had heard of.  The ads in question have the headline “look good in all you do” and feature women in compromised situations; one (snippet seen here)...

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How about your "About Us" page?

How about your "About Us" page?

Very often, companies use the About Us page to list stats, locations, and other useful – but dull – information about the organization.  Somewhat more savvy, but no less dull, is jamming the space with key phrases to attract the search engines.  Site visitors will form an opinion about the place from what’s on, or absent from, the About Us page.  Why not use it to give a real sense of what the company or nonprofit organization is like? ...

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The one thing that will make your email marketing more effective.

The one thing that will make your email marketing more effective.

The most important factor in whether someone opens an email is the subject line. People will even open emails from people they don’t know – inadvisable as that is – if the subject line is compelling enough. Since the subject line is such valuable real estate, don’t waste it with these all-too-common mistakes: Repeating the date. Every email program puts a date on the email. Repeating the organization’s name. The email program...

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Don't shoot the messenger.

Don't shoot the messenger.

Advertising Age reported yesterday that engagement with 300 leading brands on Facebook is down 22%.  Facebook continues to gain users, so why is fan activity down?  It’s not Facebook, it’s the marketers.  Writer Michael Scissons blames bad content, coupons, polls and boring filler; to those we would add self-serving “please like our page!” posts.  For a person to interact with a brand (and not just on Facebook), it has...

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Petco: where do unhealthy pets go?

Petco: where do unhealthy pets go?

Kudos to Petco for updating their logo from a dated-looking font to a new, crisper one.  The rest of the branding, however, may make Fluffy lose her lunch.  “Where healthy pets go” as a tagline is awkward and it begs the question: where do the unhealthy pets go?  The type for the tagline is too small, and the color of the word “healthy” is too light to be seen from much distance; compare the visibility of the two...

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