Of course you have a website, and you’re probably into Facebook, LinkedIn and Twitter.  But if you really want to attract fans to what you’re doing, start a blog. 1. Search engines love blogs. This is the best reason to do it.  Google and the others want fresh, relevant content with keywords people are searching for. And the blogging platforms are built for search engines to see. 2. Blogs are easy to set up. There are a number of...

There are so many forms of “new” media, technology changes so fast, and information comes pouring in so rapidly, it can be paralyzing.  If you’re trying to promote your business or nonprofit organization, there simply aren’t enough hours in a day to learn it all.  Wouldn’t it be nice to wave a magic wand and POOF! all your marketing is done?  Your blog is written, your website is updated, your social media is...

Once upon a time, standing in line for breakfast in the cafeteria of the major financial institution I used to work for, two ladies in front of me were discussing the latest corporate initiative.  “Sounds like something MARKETING dreamed up,” said the one, in an unflattering tone.  “Really,” snorted the other.  As a member of the Marketing Department, I was sort of interested in this exchange.  Clearly, the area of the...