There's no there, there.

There's no there, there.

Several years ago, I was standing in the lobby of a major healthcare company, waiting for my client, looking at a huge banner strung across the cavernous lobby.  The headline was something about how great their people were, with photos of doctors, nurses, office workers, and janitors–all stock photos.  How much trouble would it have been to hire a photographer for a half-day to snap a few pics of real employees?  Did the employees know...

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In a Google search, dig a little deeper.

In a Google search, dig a little deeper.

The conventional wisdom is that natural search results have more credibility than paid ads on Google (true) and that all the good stuff is on the first page of results (often true).  If a website falls on the first page, it doesn’t necessarily mean that it has the most relevant information on the topic being searched; it does mean that the website is well-optimized, as sites that sell things usually are. If you’re looking for more...

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Can social media relieve empathy fatigue?

Can social media relieve empathy fatigue?

The recent triple-catastrophe in Japan has prompted, thank goodness, a surge in giving opportunities; you can give online, donate via text, or snail-mail a check.  Every media outlet carries the message, along with those about poverty, lack of clean water, animal abuse, domestic violence, drug abuse, children’s hospitals, cancer…an endless list of social ills to which you may lend support.  You get them in your mailbox; for every...

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Is commenting on blogs like preaching to the choir?

Is commenting on blogs like preaching to the choir?

There are lots of reasons to have a business blog:  publishing, generating traffic to your website, direct selling, establishing credibility in your field, starting discussions.  That last one can be a problem.  If your blog allows comments without moderation, you’re brave to work without a net.  Blog commenters range from thoughtful to snarky to flat-out crazy.  Others have an agenda:  by commenting on your blog and leaving a link, they...

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More writing by ear.

More writing by ear.

Without Further Adieu, Part 3… I hate to be the barer of bad news (that’s bearer, of course) but the insouciant misuse of homophones — words that sound alike but mean different things — can ruin your credibility as a marketing professional, or perhaps as any sort of professional.  Recent groaners include “the dye (die) is cast” and “pouring (poring) over the content.”  The latter of those appeared...

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