2010 Digest: Favorite Marketing Subjects

2010 Digest: Favorite Marketing Subjects

There were lots of game-changers in marketing this year… the iPad hit the streets, Facebook surpassed Google in weekly traffic, social networking became an indispensable part of business communications, and the mix began to tip from “traditional” print and broadcast media to online marketing.  Still, certain principles of marketing are as true as they ever were.  Here’s a selection of “at random” blog posts,...

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Product review: Diigo bookmarking tool.

Product review: Diigo bookmarking tool.

When Yahoo announced it was “sunsetting” Delicious, our favorite bookmarking tool, it was time to find something else.  Firefox and Internet Explorer have bookmarking, or favorites, functions, but they never seemed as user-friendly as Delicious.  Diigo, recommended by Kristi Hines at Vertical Measures, looked like a reasonable substitute.  It was  easy to switch from Delicious to Diigo…no problems at all.  Diigo preserved all...

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Writing by ear.

Writing by ear.

Without Further Adieu, Part II There are things spell-check won’t catch, like homophonic words in phrases such as these: bare a resemblance…should be bear fair well…should be fare wet your appetite…should be whet take the reigns…should be reins If you write a blog, newsletter, or other business communications, beware the dreaded homophones.  There are websites that list the potential pitfalls at length.  For more...

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Gratuitous moralizing: truth in advertising.

Gratuitous moralizing: truth in advertising.

Once upon a time, a client asked me to write a questionable superlative statement about his business into an ad campaign.  His is a heavily regulated industry and, not anxious to spend any time in Club Fed, I thought it prudent to ask for a source, for a footnote.  His reply:  “Spare me the gratuitous moralizing.”  So I fired him. Advertising people don’t always get the best rap.  In the media, they are are usually portrayed...

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Who’s your buddy? The 7 marketing questions you need to ask for 2011.

Who’s your buddy?  The 7 marketing questions you need to ask for 2011.

Whether you’ve got a community bank, a local retail shop, a nonprofit organization or a one-person consultancy, the next year is full of opportunity.  Sure, the economy’s bad; business and donations are hard to come by.  That’s when the cream rises to the top.  Strong communicators, confident in what they have to offer, will stand out.  As you plan your marketing for next year, ask yourself the following questions. 1.  Do I really understand...

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