I hate you! And 5 reasons you really shouldn't mind.

I hate you! And 5 reasons you really shouldn't mind.

Recently, a client told me they were hesitant to get into social media because people might use it to complain about them publicly.  This fear is not uncommon, or unfounded.  People do use Facebook, Twitter, blog comments and other channels to kvetch, sometimes loudly, even profanely.  Here’s what you can do about it. Don’t give them much to complain about. The client that prompted this post is a top-notch outfit; its fans will far outweigh any...

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Don't put the cart before the carrot.

Don't put the cart before the carrot.

I used to work with a guy who mangled English, Norm Crosby-style, in the most delightful ways.  He’d say things like, “The monkey is in your court,” a mixed metaphor of genius proportions to let you know that the next move was yours.  Another of his was, “Don’t put the cart before the carrot,” sound advice to do the most important things first.  I thought of my former associate in considering social media strategy. When social media came into...

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