When all you have is a hammer, everything looks like a nail.

When all you have is a hammer, everything looks like a nail.

When I started my career in advertising, the toolkit for promoting a business was fairly standard:  television ads, radio spots, outdoor, point of sale, collateral, events, press releases.  The bigger the company, the bigger the tool chest, the bigger the agency, the bigger the budget.  The tools themselves didn’t change all that much until the concept of “guerrilla” marketing came along in the mid-80s.  Guerrilla marketing...

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Who's watching you? Facebook Places, that's who.

Who's watching you? Facebook Places, that's who.

Today Facebook launches its new Places application, similar to Foursquare and other location-based marketing applications.  Why should you care?  If you have a retail business, Facebook Places could be a traffic-builder for you.  Facebook has over a half billion users now, and they are obviously a sharing bunch.  If you’re just a highly social person and want to let your friends know where you are and have them join you, Facebook Places...

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The second-most important thing about your writing.

The second-most important thing about your writing.

Whether you’re writing a blog, email newsletter, Facebook post or newspaper article, crafting a killer headline is, of course, the most important thing you can do to gain a reader’s attention.  After that, the first line–and in some cases, the first couple of words–of any text is critically important. When Dodie Smith starts I Capture the Castle with, “I write this sitting in the sink,” who isn’t...

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10 ways to write killer headlines.

10 ways to write killer headlines.

The only purpose of a headline is to draw the reader into your story.  Do your headlines do that?  Here are some sure-fire techniques to make you an effective headline writer. Write short. A headline is like a billboard, and your reader is speeding past it.  The fewer words, the better. Make numbered lists. “10 Things You Need to Know About Social Security” promises an easy read, even about a complicated subject. Tell us how-to. People like to...

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More creative recycling.

Another selection of inventive ways to turn potential refuse into useful, beautiful, or just plain weird creations.  Links below the gallery. Cassette tape skull | Rug chair | Button bowl | Plastiki | Pencil cup | Paper vase | Motherboard frames | Rubber chair | Plastic planter | Collectible garbage | Dung beetle | Vodka...

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