5 reasons online marketing isn't free.

5 reasons online marketing isn't free.

So you’ve ditched the catalog, the brochure, the paper newsletter, and your direct mail campaigns.  After all, there’s a lot of free marketing on the internet…Facebook and Twitter are free, and there are free email newsletter platforms, free blog sites, and free measurement tools.  And, the unpaid intern can handle it all…she’s internet-savvy. Expertise is invaluable. Your marketing talent is worth what you’ve paid for it.  That free intern may...

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Creative recycling.

Finding new uses for old things doesn’t just ease up on the landfill:  it can lead us to think of objects more creatively, redefine “disposable” and even be beautiful.  Enjoy these samples of refuse made new…links below the gallery. For more information: Sonic Cloth | Oatmeal Clay | Shopping Bag Raincoat | Paper Coffin | Cigarette Rug | Bottle House | Book Vase What’s your favorite?  Have others?  Comments, please....

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The truth about Facebook.

The truth about Facebook.

Even people who love Facebook hate Facebook.  If we define “love” as “use it daily,” there are a lot of Facebook lovers—half a billion now—and they gripe about it all the time.  Here are some common complaints, and what to do about them. Facebook doesn’t listen to complaints. Facebook is a private system, not a democracy.  They conceived it, designed it, wrote all the programming, maintain it and we all jumped on it for free.  If we don’t like...

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How companies pick their names.

How companies pick their names.

Several years ago, a certain rabbi cracked me up when he told me that he thought “HTML” stood for Hotmail.  Given the fact that he was using a laptop as a bookend (not making this up), I wasn’t surprised; presumably rabbis have their minds on loftier subjects than arcane internet terminology.  Turns out, the joke’s on me.  In an article about how 16 great companies picked their names, the writer points out that Hotmail...

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What all creative people have in common.

What all creative people have in common.

This post was updated for 2013. The old saw that creativity is 99% perspiration and 1% inspiration implies that creativity = drudgery. Not very appealing, or particularly true. In fact, the creative process often includes something that looks very much like goofing off. The flip side is another frequent misconception about creativity: that it is inborn and, therefore, can’t be acquired. The reality is somewhere in the middle:  to be...

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