Five Reasons to Blog for Business

Five Reasons to Blog for Business

There are some great business blogs out there…instructional, entertaining, thought-provoking, inspiring.  What kind of blog will you do?  You have plenty of professional insights of your own, and there are lots of reasons to share them with us. Build your brand. A blog gives you the space to expand your audience’s perception of your company in a way that social media and many websites do not.  In your blog, you can be more immediate, go...

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Head to Head: Two CEO Blogs

Head to Head: Two CEO Blogs

Michael Hyatt, the leader of Thomas Nelson Publishing, puts out one of the finest CEO blogs on the internet.  Of course, the blog site is custom-made and well-designed, because he’s got some tech resources at hand.  But what makes this blog worth reading is that Hyatt is willing to be himself in a very public way.  He writes engagingly on a number of well-categorized topics, gives his opinions, asks questions, and isn’t afraid to say when...

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We all need a little more Despair.

We all need a little more Despair.

Chances are that you’ve been walking through an office, or even worked in one, where you saw the posters from Successories© that are supposed to be motivational, with headlines like TEAMWORK or ATTITUDE or EXCELLENCE.  There’s nothing as funny as a dead-on parody of something that’s asking for it, and the Demotivators© line at www.despair.com really nails it.  The execution is so good, in fact, that on a galloping horse you wouldn’t even notice...

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Why bartering is a really bad idea.

Why bartering is a really bad idea.

Trade your massage therapist for an hour of counseling?  Do the books for the guy who cuts the grass around your building?  Exchange legal advice for a new website?  At first blush, bartering professional services may seem like a smart idea: no cash required, and Uncle Sam is none the wiser.  Here are some reasons it can be a very bad idea. People value what they pay for. There have been numerous marketing research studies showing that people...

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What's in it for me?

What's in it for me?

Five Classic Advertising Mistakes Business Owners Make. If you watch TV very early or very late, you’ll see lots of local ads done on the cheap.  You’ll also see all the worst advertising mistakes, probably in one commercial break.  These blunders also appear in print, radio, online advertising and social media; they’re just so glaring on the tube.  Drumroll, please… #5:  Putting your employees in your commercials. We assume that if you fix air...

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