Recent Work

Branding, content management, websites and social media.

Effective Landing Pages

Are you using effective landing pages to full advantage? Create interest, close the sale, and analyze the traffic. Click on image to enlarge.   Visit Electric Service Credit Union Click here if you’d like to work on effective landing pages for your...

Email Marketing for Bank

CedarStone Bank began using email marketing to complement the social media marketing and improved website content Lucid Marketing provides in its role as marketing consultant. Using a professional email marketing platform, Lucid Marketing researches and writes the content of e-newsletters, manages the gathering and maintenance of email lists, creates...

Online Marketing

When ESCU wanted to promote its e-statement service, the natural place to do that was with online marketing. Lucid Marketing designed a landing page for their website (above, click image to follow), accessed by an ad on the home page and via Facebook. The campaign included a contest for...

More About Our Company

Kim PhillipsKim Phillips
Independent Marketing Consultant

With over 30 years experience in sales and marketing, Kim Phillips helps clients reach their business goals with strategic, creative, and expertly executed marketing communications. She offers the expertise of an agency, more flexibly and cost-effectively.

“One of the most satisfying aspects of my work is helping other business owners realize their dreams. Whether it’s a small yarn shop, a community bank, a school or a wellness coach, my clients are busy serving their own customers. By organizing and managing their marketing for them, they have more time to work at growing their businesses.”

Email Kim | Connect on LinkedIn | Phone 615.829.0772

Recent Blog Posts

March 24, 2015 |

Is your site’s lack of mobile readiness hurting you?

How many times have you visited a website on your phone or tablet and found out it wasn’t responsive* design? You couldn’t read it easily, got frustrated, and bounced out? Given that fully half of all web pages are viewed on mobile devices, the importance of a responsive site seems painfully obvious if only from the standpoint of readability. Now there’s another reason your website should be mobile-friendly: it matters in Google search results and is about to matter a lot more. Read more about Google’s algorithm update here. How does your site stack up in mobile-friendliness? Even if you have a responsive site, Google may not see it that way. Test your site...

February 5, 2015 |

How much is too much on Twitter?

If you’re wondering if it’s possible to post too often on Twitter, it sort of depends. If you’re a celebrity with a ton of fans, nothing seems to be too much. Even for businesses, it takes being really obnoxious for people to unfollow. It’s just the nature of Twitter; the tweets wash over you in a gentle stream, easy to ignore. That’s about to change. Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. Any marketer paying any attention at all will up the ante on Twitter. There will likely be a torrent of tweets, and those tweeters had better make sure their tweets are strategic,...

February 2, 2015 |

The Art of Social Media: Tips for Power Users – A Review

A Review of The Art of Social Media: Tips for Power Users By Guy Kawasaki and Peg Fitzpatrick The promotional copy for this new book about how to do social media right claims “no fluff,” and they mean it. The Art of Social Media gets right down to business with practical direction on how to feed the content monster, repurpose your content for maximum effect, and finesse your posts from blogs to Facebook, Google+, Twitter and more. I first encountered Peg Fitzpatrick a few years ago while writing for the blog she co-manages. Since that time, I have seen her everywhere—and I do mean everywhere—in social media. She is one of a handful...

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